Glocalization of movie posters

Glocalization can be seen everywhere. For example, bulgogi pizza is only sold in Korea but it's just a pizza that we can see in the whole county. Bulgogi is Korean traditional food, so Western food combined to Korean food.

I think that this phenomenon was found in movie poster. When Korean movies are exported, movie posters are changed entirely. They contain movie's main story or movie's mood. On the other hand, Korean people set a high value on actor. When they choose a movie, they consider actors face. So, Korean movie company changes posters of  Western movie and emphasizes actors face.

This is Korean movie posters that was exported to other country.
Left is original Korean movie poster and Right is exported.

 

 

 

 

Like this, all of Korean movie posters emphasized the hero's face.

This is also an example of poster change.

Left is Western movie poster and Right is imported.

 

 

 

 

 

 

 

Even, movie title was changed.

Argentine movie 'medianeras' means 'sidewalls' that signifies construction terms.

But when the movie imported Korean, the movie title changed 'probability that falling in love in Buenos Aires.'

 

 

 

 

 

 

 

This is very interesting change in film company. I wish that they don't change posters title or image. That can make confusion to people who choose the movie.